Here are four necessary SEO tips you must address for 2020:
1. Move to HTTPS
Since Google began giving a ranking incentive to sites that use secure HTTPS instead of HTTP, a number of sites becoming encrypted has grown. Whereas Google has maintained that using HTTPS offers a very modest ranking boost, the fact is that the majority of websites on the primary page of Google tend to be encrypted, and there has been narrative confirmation shared around the SEO community indicating ranking improvements after switching.
But it’s not simply the possibility of improved search rankings that should convince you now’s the time to switch – web browsers are also starting to discriminate against non-secured sites.
You’ve most likely seen the green padlock in your web browser’s address bar before, signifying the website is being served safely over HTTPS. However, in January 2017, in the Google Chrome browser, non-secure HTTP sites will be given a red “not secure” notice, so if you do not have HTTPS you are already 3 years behind.
Naturally, this is probably going to have an effect on the users’ confidence in your site. Would you buy from a website if you were unsure whether your details were safe or if the seller was legitimate?
Fortunately for several little business sites, this doesn’t need to be an expensive process, and so is well worth being placed at the highest of your to-do list for the end of 2020. We can help!
2. Think mobile-first
In 2014, Google rolled out improvements to its algorithm that downgraded non-mobile responsive sites in the search results for users on smartphones. Since then, mobile search has grown – currently, more searches are conducted on mobile devices each day than on a desktop or laptop.
As a result, Google is again placing enhanced importance on mobile sites. The Google algorithm will eventually primarily utilize the mobile version of a site’s content to rank pages of the site, instead of the desktop version.
Google has made the variety of recommendations to ensure your website is ready for when these changes are were rolled out back in 2017.
The objective should be to have a responsive website where the primary content is the same across both mobile and desktop devices, therefore if your site is like this, you do not have anything to worry regarding.
If your mobile and desktop sites have totally different content, then some changes will be required, that include ensuring structured information is the same on both versions of the site, ensuring the mobile version can be seen by Googlebot by testing your site’s robots.txt file, similarly as beefing up your mobile site content.
3. Speed up your website
Site speed has been a ranking factor in Google since 2010. However how much does website speed really impact rankings?
After analysis, it is found a clear correlation between website speed and Google rankings, with faster pages achieving higher rankings than slower ones. Whereas fast loading sites are considerably more probably to rank in Google, webmasters that optimize their sites for speed can also optimize for SEO, therefore the correlation.
However probably higher rankings aren’t the only advantage of a fast site – user experience and conversion rates also profit. Nearly half of web users expect sites to load in two seconds or less and tend to abandon a site that doesn’t load within 3 seconds. If your website loads in over 2 seconds, you may be losing a good deal of traffic, also as missing out on extra inquiries or sales that this traffic could lead to.
4. Review your back-links
In October of last year, Google revealed the last update to the penguin, the part of the algorithm that adjusts rankings in view of their back-links. With this upgrade, the penguin has now become a part of the core search algorithm, and updates in real-time.
But what does this really mean?
Previously, Google released penguin updates between one and three times each year since the first in 2012. Every update created a big upset in the search results, with entire sites being either wiped out or increased the rankings.
Now, as this is the last penguin update, there’ll be no more dramatic shifts in ranking results. this means that any penalty as a result of your back-links is much harder to identify.
The result is webmasters and SEOs got to be much more proactive when it involves scrutinizing their site’s links and consider removing and replacing any that don’t fit Google’s guidelines.
Now is the time to perform a back-link audit & review the state of your website’s links. Clear out any ‘dangerous’ links and plan a link building campaign to exchange these with links that meet Google’s guidelines.
So there you have it; four SEO actions you’ll perform in January to take stock of your site’s current situation, resolve any problems and prepare for a successful 2020.
You should take part in a contest for one of the finest sites on the internet.
I will highly recommend this blog!
Heya i’m for the primary time here. I found this board and I
find It really helpful & it helped me out a lot. I am hoping
to present one thing again and aid others like you aided me.
Right away I am ready to do my breakfast, once
having my breakfast coming again to read additional news.
Very informative and inspiring. thank you so much for sharing such a valuable article.
seo youtube
I love the awesome post! I checkout your posts
often and I shared this post on my Facebook
and my friends loved it. Keep up the awesome work.
I love this post ! i red your blog fairy often and you’re always
cominig with some great stuff i shared this on my facebook and my followers loved
it Keep up the good work 🙂
Thanks in support of sharing such a good thinking, piece of writing is good, thats why
i have read it entirely
Do you have any video of that? I’d love to find out more
details.
Howdy! Do you use Twitter? I’d like to follow you if that would be ok.
I’m undoubtedly enjoying your blog and look forward to new updates.
Your way of explaining all in this paragraph
is really nice, all can simply know it, Thanks a lot.
Really informative, thanks for sharing this!
As a Newbie, I am constantly searching online for articles that can help me. Thank you